Practo, a Bengaluru-based digital healthcare platform, has launched services in the United States, marking a strategic step in its international expansion after a recent debut in the UAE. The company aims to position itself as an India-built healthcare navigation platform addressing discovery, appointment booking and care coordination in global markets.
Rapid early traction in a competitive market
Within weeks of entering the US, Practo reports an annualised Gross Merchandise Value (GMV) run rate of $75 million and over one million cumulative users. Monthly traffic has grown nearly sixfold month-on-month, with the platform recording close to 300,000 monthly active users — notable progress given the maturity and competitiveness of the American healthcare ecosystem.
Doctor network and early monetisation
Practo has listed more than 200,000 doctors across specialties in the US, aiming to simplify patient discovery and booking. The company has begun monetising the market by signing over 500 healthcare providers — spanning 150+ clinics, hospitals and independent practices — on paid subscription plans.
Early demand is strongest in dental and mental health services, where digital-first tools are helping providers increase visibility and patient acquisition in a fragmented market. These categories have emerged as key growth drivers in Practo’s initial US product mix.
Adapting an India-built playbook for global markets
Practo’s US expansion builds on expertise developed in India around healthcare discovery, appointment scheduling and navigation. The leadership argues that many consumer challenges — lack of transparency, difficulty finding the right specialist and inconsistent patient experiences — are common across markets, allowing an India-originated platform to adapt its data, trust and outcome-focused approach internationally.
The company is tailoring its services to local regulatory frameworks, pricing practices and patient expectations while retaining core capabilities such as accurate provider information and streamlined care pathways.
Lessons from the UAE and operational discipline
Practo’s recent entry into the UAE provided a testing ground for scaling internationally: the platform established a presence across major cities and onboarded thousands of clinicians, helping refine localization, compliance and commercial strategies that informed the US rollout.
Management credits improved financial discipline for enabling expansion without aggressive cash burn. The company reports positive operating EBITDA after a period of tightening operations and efficiency improvements, allowing measured investment in new markets.
Growth plans and strategic priorities
Practo plans to expand local teams in the US, deepen provider partnerships, and evaluate strategic acquisitions to strengthen capabilities across high-potential specialties. Continued investment in platform technology is expected to focus on improving care discovery, patient experience and provider workflows.
With operations now in India, the UAE and the US, Practo is transitioning from a domestic healthtech startup to a global digital healthcare company. The firm has set ambitious scale targets and expects international markets to contribute increasingly to GMV and revenue over time.
Practo’s early US performance underscores the growing ability of Indian healthtech firms to compete internationally, and its progress will be closely watched by industry participants, investors and entrepreneurs tracking global expansion strategies from India.
