Kolkata welcomed SENNES, the contemporary lifestyle label from the House of Senco, with an immersive launch on January 16 that highlighted sustainable design, responsible sourcing and modern craftsmanship. The evening blended product storytelling with experiential displays and saw Bollywood actor Tara Sutaria as the brand muse.
Launch emphasises conscious luxury
Positioning itself as a departure from traditional opulence, SENNES aims to redefine luxury for younger, environmentally aware consumers. The brand’s range includes lab-grown diamonds (LGD), responsibly sourced leather goods and a curated perfume line, all presented with an emphasis on transparency and ethical practices.
Event and audience
Rather than a conventional store opening, the Kolkata event was staged as a curated brand experience. Industry figures, fashion editors, media and local tastemakers were invited to engage with displays and narratives that underlined the label’s philosophy of mindful indulgence.
Brand perspective and endorsements
Tara Sutaria, SENNES’ brand muse, said she was drawn to the label’s blend of sustainability and style, praising its attention to craftsmanship without compromising on design. Joita Sen, Director – Head of Marketing and Designs at the House of Senco, described SENNES as “an expression of modern luxury anchored in responsibility,” noting that the launch showcased the brand’s commitment to sustainable innovation and purposeful storytelling.
Strategic direction and market relevance
With SENNES, the House of Senco extends beyond its heritage in traditional jewellery into a broader lifestyle category aimed at style-conscious, ethically minded buyers. The Kolkata debut marks a strategic step in positioning the group within a growing segment of Indian consumers who prioritise provenance, sustainability and contemporary aesthetics.
About SENNES
SENNES is the House of Senco’s new-age lifestyle imprint built on sustainable practices, ethical sourcing and modern design language. Its portfolio spans lab-grown diamonds, responsibly crafted leather products and a perfume collection, reflecting a vision of luxury that is conscious, elegant and informed by a long tradition of craftsmanship.
