Gurugram-based direct-to-consumer nutrition startup BeastLife has raised ₹20 crore in a pre-Series A round at a post-money valuation of ₹320 crore, led by GVFL and Equentis. The funding reflects growing investor interest in India’s expanding health and wellness and sports-nutrition market.
Funding to Accelerate Omnichannel Expansion and Operations
BeastLife will use the fresh capital to strengthen its team, scale operations and upgrade supply-chain capabilities. The company plans a phased push beyond its digital-first model, combining deeper e-commerce and quick-commerce presence with selective offline retail rollouts in targeted regions.
Management says the omnichannel strategy is aimed at widening consumer reach and improving product availability across urban and semi-urban markets, where demand for fitness and nutrition products has been rising steadily.
Founders, Product Range and Marketing
Founded in 2024 by fitness influencer Gaurav Taneja and entrepreneur Raj Vikram Gupta, BeastLife sells sports-nutrition products including protein powders, creatine and mass gainers. The brand has leveraged Taneja’s strong digital following to build early awareness and drive online sales.
Products are sold via the company’s own website and through major online marketplaces, with marketing focused on performance nutrition and lifestyle positioning to capture gym-going and health-conscious consumers.
Profitability, Revenue Targets and Growth Strategy
Unlike many early-stage D2C peers, BeastLife is reportedly net profitable and is targeting roughly ₹100 crore in revenue by FY26. The company has set a longer-term goal of scaling to around ₹500 crore in revenue over the next few years while maintaining profitability.
Executives say capital will be deployed to expand distribution, enhance product portfolio and invest in customer-acquisition channels that improve unit economics as the brand scales.
Context: India’s Health and Nutrition Opportunity
The round underscores growing investor appetite for health and wellness businesses in India, driven by rising preventive-health awareness, greater fitness adoption and a maturing D2C ecosystem. Analysts note that brands that combine strong digital marketing, supply-chain resilience and disciplined unit economics are best positioned to lead the segment.
As competition intensifies, BeastLife’s profitability, founder-led brand visibility and planned omnichannel expansion could help it consolidate market share in a crowded sports-nutrition landscape.
