Gurugram-based lifestyle and tech accessories brand DailyObjects reported revenue of ₹110 crore for the year ended March 2025 (FY25), up from ₹84 crore in FY24, reflecting growth of over 30% as the direct‑to‑consumer (D2C) player deepens its presence in India’s premium accessories market.
Revenue growth driven by product sales and D2C focus
Financial filings show that nearly all of DailyObjects’ FY25 revenue came from product sales — a mix of bags, wallets, charging solutions, stationery and other tech accessories targeted at urban, design‑conscious consumers. The company’s D2C‑first strategy, with primary sales through its own website and select premium retail outlets, has helped it retain pricing control and shape customer experience.
Rising consumer demand for well‑designed, functional accessories has supported topline expansion. As India’s organised online retail market matures, brands that emphasise product design, quality and curated customer journeys have been able to build sustained traction.
Costs increase as company scales operations
Operating expenditure rose materially in FY25, driven by procurement and cost of goods sold, higher advertising and promotional spends, and increased employee benefit expenses. Procurement remained the largest cost head, reflecting higher volumes, while elevated marketing outlays underline the company’s aggressive customer‑acquisition strategy amid intense competition in the accessories segment.
Employee costs climbed as the company invested in in‑house capabilities across supply chain, product design, technology and customer service — functions considered important for scaling and improving long‑term unit economics.
Widening loss as investment phase continues
DailyObjects reported a net loss of ₹16 crore in FY25, wider than the previous year. The expanded loss was largely attributable to increased operating and marketing expenses tied to expansion plans. Management appears to be prioritising scale and market share over near‑term profitability, a common approach among Indian D2C firms aiming to strengthen distribution and brand equity first.
Unit economics indicate current spending outpaces immediate revenue contribution, suggesting the company will likely target efficiency improvements and margin optimisation as it grows.
Ambitious FY26 targets and omnichannel push
For FY26, DailyObjects has set an ambitious goal to more than double topline and is reportedly targeting EBITDA‑level profitability. The company plans to expand its offline footprint — including premium retail locations and high‑footfall sites such as airports — while bolstering owned channels and retail partnerships to deepen omnichannel presence.
Supported by prior funding and an expanding premium product range, DailyObjects’ FY25 performance is indicative of broader trends in India’s D2C ecosystem: rising consumer demand, rapid scaling, heightened competition and the ongoing need to balance growth with cost efficiency. Continued revenue momentum coupled with operational discipline could position the brand among the more profitable lifestyle accessory players in the D2C space.
