DailyObjects, a Bengaluru-based lifestyle tech brand known for design-led accessories and essentials, has crossed ₹320 crore in annual recurring revenue (ARR) while pursuing an EBITDA-positive outcome by FY26. The company credits disciplined capital use, in-house product design and steady omni-channel expansion for its rapid yet measured growth.
Design-first “Lifestyle Tech” positioning
Founded in 2012 by Pankaj Garg and Saurav Adlakha, DailyObjects began with curated phone cases and has since expanded into tech accessories, bags and everyday essentials. The company markets itself not merely as an accessories maker but as a “Lifestyle Tech” label that blends aesthetics with utility for home, office, travel and daily commutes.
All products are designed in-house and developed through an 8–10 month cycle across roughly 50 core SKUs. The brand follows an “aesthetic utility” philosophy—deepening presence within related categories instead of random diversification—to preserve premium positioning and strengthen recall among urban consumers and emerging markets in Bharat.
Intellectual property and product premiumisation
DailyObjects emphasises IP-led differentiation as a competitive moat. Its product development focus allows the brand to command higher price points; for example, its power banks are reportedly priced 2.5–3x above mass-market alternatives while continuing to sell well. The company is also among a small group of global players offering Qi 2.2 wireless chargers, reflecting its emphasis on innovation.
Capital-efficient financial growth
Financially, DailyObjects has demonstrated rapid expansion, growing almost 100% year-on-year to surpass ₹320 crore in ARR. The company reported net revenue of about ₹110 crore in FY25 and projects a rise to around ₹230 crore in FY26.
Crucially, this scale has been achieved with approximately $12 million in cumulative funding—substantially lower than many D2C peers at similar revenue levels. Management attributes this to tight control over inventory, channel spend and operating costs, underpinning a capital-efficient growth model.
Path to EBITDA positivity
Margins have improved steadily over the past three years, and the leadership expects the business to be EBITDA positive by the end of FY26. Operational levers, including better unit economics from retail stores and travel retail, have helped accelerate margin recovery.
Exclusive Brand Outlets (EBOs), which often remain a loss-making channel for newer brands, have reportedly been accretive from the first month for DailyObjects. Similarly, travel-retail placements—notably in airport T2 terminals—have delivered strong early performance, contributing nearly 20% in some initial-month instances.
Omni-channel reach and Bharat penetration
About 70% of sales come through the company’s owned channels, which helps retain customer data and protect margins; the remaining 30% is driven by marketplaces for broader reach. Over the past six months, DailyObjects added five to six new EBOs, each reportedly achieving profitability quickly.
The brand’s wholesale partnerships include presence in roughly 200 Apple Authorised Retail stores, with plans to expand to about 400 outlets in the near term. Notably, 40–45% of demand originates from Tier 3 and Tier 4 cities, indicating growing appetite for design-led lifestyle products beyond metro markets.
By combining in-house design, IP protection, restrained fundraising and focused omni-channel execution, DailyObjects illustrates a D2C growth model prioritising profitability alongside scale in India’s evolving lifestyle tech sector.
