Dream Sports launches Dream Street brokerage to compete with Zerodha and Groww

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Dream Sports launches Dream Street brokerage to compete with Zerodha and Groww

Dream Sports, the parent company of fantasy platform Dream11, is launching a stockbroking platform called Dream Street to tap into India’s growing retail investment market. The move expands the company’s footprint from gaming into financial services, targeting first-time and retail investors with an app designed for ease of use and wider financial participation.

Expansion into financial services

Dream Street follows Dream Sports’ 2025 launch of Dream Money, an investment-focused product, signalling a deliberate push into fintech. The new brokerage aims to provide stock trading and investment services across equities and related products, positioning the company to diversify revenue amid regulatory pressures on real‑money gaming.

Targeting retail and new‑age investors

The platform will prioritise retail users, with particular emphasis on Tier‑2 and Tier‑3 towns where financial inclusion and digital adoption are rising. Dream Sports plans to leverage its large existing user base from fantasy sports to onboard novice investors and simplify the journey into market participation.

By combining an accessible interface with educational and tool‑based support, the platform seeks to lower barriers for first‑time investors and broaden India’s retail investor base.

AI‑driven investment experience

Dream Street is expected to integrate artificial intelligence to deliver personalised insights, portfolio tracking and data‑driven recommendations. Real‑time guidance and simplified analytics are intended to reduce the complexity of investing for users unfamiliar with capital markets.

Leadership and competitive landscape

Rahul Mirchandani will lead the venture as CEO. The platform is currently in testing and is slated for a wider rollout soon. Dream Street will enter a competitive market alongside established brokers such as Groww, Zerodha and Angel One.

Dream Sports’ strong brand recognition and digital reach could aid customer acquisition, but the platform will need to differentiate on service quality, pricing, regulatory compliance and user trust to gain sustainable market share.

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