FanCode has secured exclusive digital rights to stream men’s professional tennis across the Indian subcontinent, signing a long-term agreement with ATP Media that brings the full ATP Tour to viewers in India and neighbouring countries.
Comprehensive ATP coverage for South Asia
Under the deal, FanCode will stream more than 50 ATP tournaments annually, including ATP Masters 1000 events, ATP 500 and ATP 250 tournaments, and the season-ending ATP Finals. The rights cover India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and the Maldives, consolidating previously fragmented access to high-level men’s tennis in the region.
What viewers will get
Subscribers can expect live match broadcasts, full match replays, highlights and tournament-specific shows through the tennis season. FanCode has indicated plans for India-focused programming to provide local context and enhance engagement for regional audiences, including match build-ups, player features and analysis tailored to South Asian viewers.
Strategic expansion beyond fantasy sports
The acquisition is part of Dream Sports’ wider strategy to diversify beyond its flagship fantasy product, Dream11. As regulatory changes reshape India’s real-money gaming sector, FanCode has become a strategic growth pillar for the group, expanding its rights portfolio across multiple sports to build a sustainable sports-content business.
Positioning and market impact
By adding ATP men’s tennis, FanCode strengthens its credentials as a multi-sport streaming platform offering both mainstream and niche content. The move reinforces the platform’s focus on affordability, flexible viewing options and sport-specific depth—factors that have helped it gain traction among Indian sports fans.
Boosting tennis viewership in India
Tennis interest in India has risen in recent years with greater exposure to international tournaments and global stars. However, consistent, high-quality coverage has been limited. Bringing the entire ATP calendar to a single digital destination is expected to widen access, particularly for younger, mobile-first audiences who favour on-demand viewing.
Industry analysts say the partnership could accelerate tennis consumption and deepen fan engagement across the season by providing a structured, reliable offering that keeps viewers connected from early rounds through to championship matches.
