Jaipur-based personal finance startup Finanjo has raised ₹1.5 crore in a pre-seed round led by early-stage venture capital firm AJVC. The investment, driven by AJVC investor Aviral Bhatnagar, will support the company’s product development and national expansion as demand for AI-driven personal finance tools grows in India.
Funding to strengthen AI-powered assistant “Jo”
Finanjo will deploy the funds to bolster its AI-led financial assistant, “Jo”, which offers personalised insights by analysing users’ income, expenses, investments and liabilities. The startup is prioritising improvements in decision-intelligence capabilities to deliver more contextual, actionable financial guidance.
Planned enhancements include goal-based financial planning tools and credit optimisation features to help users make informed borrowing and investment decisions. The round will also support deeper integration with India’s Account Aggregator framework, enabling secure linking of multiple bank accounts, investments and financial products for a unified financial view.
Founders emphasize a behaviour-first approach
Finanjo was founded by Prithviraj Singh Chauhan and Pankaj Singh Chauhan, who previously built the YouTube channel “Backstage with Millionaires.” The founders position Finanjo as a behaviour-first finance platform that focuses on spending psychology, financial habits and long-term life goals rather than only transactions and balances.
Using AI, the platform translates behavioural signals into personalised recommendations across savings, budgeting, fixed deposits and mutual funds—targeting India’s young, digitally active population that often lacks structured financial planning.
Early traction and monetisation
Since its beta release, Finanjo has onboarded over 5,000 users and reports roughly 500 daily active users, indicating early engagement with AI-powered personal finance solutions. The startup also notes more than ₹25 crore worth of savings connected through user accounts.
On the revenue side, Finanjo has begun generating income through referral commissions on fixed deposits and mutual fund recommendations. While still nascent, this monetisation path is scalable as the user base expands.
AJVC backing and strategic outlook
AJVC’s investment adds Finanjo to its portfolio of early-stage startups and signals confidence in the company’s product-led, behaviour-driven model. The ₹1.5 crore pre-seed infusion is expected to accelerate product development, enhance compliance and grow teams across engineering, product and growth functions.
As fintech adoption in India becomes increasingly data-driven and AI-enabled, Finanjo aims to position “Jo” as a financial companion for the next generation of earners and investors, leveraging Account Aggregator infrastructure and decision-intelligence to offer a consolidated, personalised financial experience.
