Gully Labs, a homegrown premium sneaker and streetwear brand, has raised ₹30 crore in a Series A round led by Saama Capital, with participation from existing investor Zeropearl VC and several angel backers. The funding will be used to expand offline retail, broaden the product portfolio and strengthen omni‑channel operations across key Indian markets.
Founders, positioning and market context
Launched in 2023 by Arjun Singh and Animesh Mishra, Gully Labs positions itself as an Indian-first alternative to international sneaker labels, drawing on local culture, art and street aesthetics. The brand targets young, style-conscious consumers seeking premium, design-led footwear and streetwear with a distinct cultural narrative.
Investor backing and strategic implications
The Series A round underscores strong investor interest in consumer brands that combine design, storytelling and community-driven marketing. Saama Capital’s lead role signals confidence in Gully Labs’ scalable business model and growth trajectory. Zeropearl VC, an early seed investor, increased its exposure by contributing more than its pro-rata share, while several experienced angel investors from consumer and tech-enabled ventures also participated.
Focus on offline expansion and omni‑channel experience
A significant portion of the capital will be allocated to expanding Gully Labs’ physical retail footprint across major Indian cities. Having scaled initially through a direct‑to‑consumer online model, the company plans to open new brand stores and deepen distribution via multi‑brand outlets to provide a tactile, immersive customer experience.
Physical retail is intended to complement digital channels: by enabling customers to assess craftsmanship and try products in person, stores can drive conversion and brand loyalty. Parallel investments will be made in online infrastructure, marketing, community engagement and talent acquisition to build a seamless omni‑channel shopping experience.
Financial traction and growth ambitions
Since its seed round earlier this year, Gully Labs has reported roughly ₹30 crore in annualised revenue, reflecting early traction across multiple cities. The company has cultivated a loyal customer base and operational presence beyond a single-city footprint.
Management has set an ambitious target of scaling to ₹100 crore in annualised revenue in the near term and is actively exploring international opportunities in markets such as the US and the UK, where demand for culturally distinctive lifestyle brands is growing.
Market outlook
As Indian consumers increasingly embrace premium domestic labels, brands that combine strong design language with offline retail experiences are gaining an edge. With fresh capital, a clear retail strategy and continued investor support, Gully Labs aims to accelerate from a fast-growing startup to a recognised player in the domestic and international streetwear landscape.
