&Done, a Gurugram-based premium haircare startup, has raised $3 million (about Rs 26–27 crore) in a Series A round led by global VC RTP Global. The funding round, which values the company at nearly Rs 125 crore post-money, included participation from All In Capital, Suashish, Kitty Agarwal (Info Edge Ventures), and angels such as Kunal Bahl and Rohit Bansal of Titan Capital.
Salon-first, science-backed approach tailored for Indian hair
Founded in 2023 by Saumya Yadav and Atit Jain, &Done positions itself as a salon-first brand that develops formulations specifically for Indian hair textures and climatic conditions. The company stresses a scientific approach and close collaboration with professional hairstylists, aiming to provide alternatives to one-size-fits-all haircare products by accounting for heat, humidity, pollution and local styling habits.
Planned use of funds: R&D, product range and salon expansion
The startup says the fresh capital will primarily be deployed to strengthen research and development, broaden its product portfolio and scale its presence in salons across India. Additional investments are planned for brand building, marketing and hiring—particularly in product formulation and operations roles.
Product mix and formulation strategy
&Done currently offers both professional-use and consumer retail products, including salon-grade treatments and everyday haircare solutions. The brand sources active ingredients globally and conducts extensive testing on Indian hair to ensure performance in local environmental conditions.
Growing footprint in key Indian markets
The company has established distribution in more than 500 premium salons across regions such as Delhi-NCR, Karnataka, Tamil Nadu, Telangana and Uttar Pradesh. On the consumer side, &Done sells via its direct-to-consumer website and leading online marketplaces, targeting urban buyers seeking premium, results-oriented haircare.
Early traction has been driven by recommendations from salon professionals and repeat purchases from consumers. This dual-channel strategy—professionals plus D2C retail—has enabled the startup to scale while maintaining its premium positioning.
Market context: rising demand for performance-driven haircare
India’s haircare market is shifting as consumers grow more ingredient- and science-conscious and seek customised solutions. Demand for professional-grade, high-performance products is rising, creating space for homegrown brands that combine global formulation standards with local relevance. &Done aims to capitalise on this trend by offering clinically informed, salon-endorsed products.
Co-founder Saumya Yadav has stated that the company’s long-term vision is to redefine professional haircare in India by making science-led, high-quality products more accessible without compromising safety or efficacy. The backing of experienced investors is expected to accelerate that roadmap.
Roadmap and partnerships
With the Series A funding, &Done plans to deepen its presence in existing markets, enter new cities and expand its product range. The company also intends to strengthen ties with salon chains and independent stylists to further entrench its professional credentials.
Investor interest in India’s beauty and personal care sector continues to grow, and &Done’s funding round underlines investor confidence in innovative, domestically built brands that address local needs. Successful execution of its expansion and R&D plans could position &Done as a notable player in the premium haircare segment in the coming years.
