KRIMMY THICKSHAKES, launched in Hyderabad in 2022, is reshaping India’s dessert landscape by positioning thick shakes as spoonable, indulgent desserts rather than simple beverages. The brand’s dense, layered offerings and premium ingredients aim to create a dessert-centric experience as it plans measured expansion across the country.
A new approach to thick shakes
KRIMMY THICKSHAKES is built on a clear proposition: thick shakes should be rich enough to be eaten with a spoon. This differentiates the brand from conventional milkshake outlets that emphasise drinkability over texture and richness.
Each serving is crafted to be dense and layered, with attention to mouthfeel and ingredient quality. Customers are encouraged to savour flavours slowly, treating the product as a plated dessert rather than a takeaway drink.
Signature fusion flavours
The menu blends Indian mithai traditions with global dessert influences. Standout creations include Motichoor ThickShake, Kaju Katli ThickShake and Rasmalai Fusion, which reinterpret classic Indian sweets into modern, textural experiences.
Internationally inspired options such as Brownie Biscoff and Tiramisu ThickShake broaden the appeal, enabling the brand to attract both traditionalist and cosmopolitan palates through a fusion-led menu strategy.
Expanding the dessert menu
Beyond its core thick shakes, the brand offers complementary items like hot chocolate, premium cold coffees and hot melting brownies. This diversified dessert lineup positions the outlets as destinations for indulgence and social visits.
By presenting multiple dessert options, KRIMMY aims to serve single patrons and groups seeking a curated dessert outing, increasing dwell time and per‑head spend.
Entrepreneurial leadership
Founder Reshaf Khandelwal, a BBA graduate from GITAM University, brings a background in finance and marketing to the venture. Originally from Rayagada, Odisha, and now based in Hyderabad, he combines product innovation with structured operational planning to build a scalable business model.
Khandelwal’s approach balances creativity in menu development with processes designed for consistency, key for maintaining quality as the brand grows.
Franchise opportunities and future plans
The company is exploring partnerships and franchise expansion but is prioritising committed operators over passive investors. Prospective partners are expected to align with the brand’s standards for quality, operational discipline and customer satisfaction.
By vetting partners carefully, KRIMMY aims to protect brand equity while scaling, ensuring consistency across outlets as it targets a larger footprint in the premium dessert market.
A brand focused on indulgence
KRIMMY THICKSHAKES reflects a broader shift in India’s dessert sector toward experiential, premium offerings. Its spoonable thick shakes and curated dessert menu carve out a niche in the competitive landscape, positioning the brand to become a notable player in the country’s premium dessert segment.
