Kota-based coaching chain Motion reported largely unchanged financials for the year ended March 2025, recording operating revenue of ₹108 crore, marginally down from ₹109 crore a year earlier. The near-flat top line underlines subdued growth amid intensifying competition in India’s coaching market.
Core business and income mix
Motion, founded in 2007 in Kota, Rajasthan, provides classroom and online coaching for competitive entrance exams including IIT-JEE and NEET. The institute’s principal revenue source is student fees from its classroom batches and digital programmes.
In FY25 the company also reported around ₹2 crore in other income, taking total income to approximately ₹110 crore.
Costs and expense trends
Total expenses edged up to about ₹103 crore in FY25 from ₹102 crore in FY24, reflecting modest cost pressures despite stable revenues.
Employee benefit expenses remained the largest line item, rising roughly 4% to ₹49 crore as Motion continues to invest in experienced faculty — a key differentiator in the coaching industry.
Advertising and promotional spend was cut by about 8% to nearly ₹12 crore, a move that may reflect a shift towards more targeted or digital marketing. Conversely, legal expenses increased sharply by 33% to ₹10 crore, while rent expenses grew about 17% to ₹5.2 crore, contributing to the overall rise in operating costs.
Profitability and balance-sheet position
Higher costs led to a slight decline in profitability: net profit fell to approximately ₹5.6 crore in FY25 from ₹6 crore in the previous year.
Despite the dip in earnings, Motion expanded its asset base, with total assets rising to around ₹115 crore. The company closed the year with roughly ₹10 crore in cash and bank balances, supporting near-term liquidity.
Context
Motion’s performance illustrates the broader dynamics of India’s test-preparation sector, where long-established Kota players confront increasing competition from national chains, local tuition providers and rapidly growing online platforms. Margin pressure from rising operating costs, shifting student preferences and greater regulatory scrutiny are shaping a cautious growth environment for traditional coaching institutes.
