Gurugram-based mobility startup PumPumPum has raised ₹18 crore in a pre-Series A round led by early-stage VC firm LC Nueva, with participation from Mufin Green Finance and Anupam Finserv. The capital will accelerate the company’s expansion across Indian metros and bolster its fintech and operations capabilities as corporate leasing gains traction.
How the funds will be used
PumPumPum said the fresh capital will be deployed to scale its proprietary leasing and lifecycle-management platform, strengthen backend technology, and improve real-time vehicle monitoring. The startup plans to enhance risk and credit assessment systems and streamline onboarding for financial partners and corporate customers.
A large portion of the funding will support B2B and B2B2C partnerships, targeting corporates that offer vehicle leasing as an employee benefit. The company intends to expand collaborations with banks, NBFCs, automobile dealers and OEMs to broaden its vehicle mix across new cars, used cars and electric vehicles (EVs).
Investment will also go into building sales and customer-success teams to accelerate market penetration and improve service delivery in key urban centres.
From used-car leasing to full-stack corporate mobility
Founded by Tarun Lawadia and Sameer Kalra, PumPumPum began as a used-car leasing platform and has evolved into a full-stack corporate mobility provider offering leasing, maintenance, compliance and resale services. The company serves clients in Delhi NCR, Bengaluru, Mumbai, Hyderabad and Chennai, focusing on corporates, MSMEs, startups and fleet operators seeking flexible mobility without locking up capital in vehicle ownership.
Market opportunity and growth trajectory
Vehicle leasing in India remains under-penetrated—estimated at under 5% of usage versus more than 30% in several developed markets—presenting a significant opportunity for tech-driven leasing platforms. PumPumPum says it has achieved healthy year-on-year growth, manages over a thousand vehicles and has built a meaningful assets-under-management base.
Demand for predictable mobility costs, tax-efficient structures and employee benefit-led leasing is rising, creating a receptive market environment for the company’s expansion.
Focus on electric and sustainable mobility
Looking ahead, PumPumPum plans to deepen its focus on electric vehicle leasing to align with India’s sustainability goals. Integrating EVs into corporate fleets and employee leasing programmes is intended to help businesses meet both cost and environmental objectives while positioning the startup for growth in a greener mobility ecosystem.
