Showroom B2B, a tech-enabled apparel manufacturing startup, has raised $17 million (about ₹150 crore) through a mix of equity and debt to scale its technology-driven supply chain and expand manufacturing capacity across India. The funding will be directed towards strengthening backend systems, onboarding more verified factories and deepening enterprise partnerships to meet rising retail demand.
Funding and investors
The round was led by Cactus Partners and included participation from Zephyr Peacock, Jungle Ventures, Accion Ventures, NBD Ventures, Lighthouse Canton and Alteria Capital. The blend of venture capital and debt highlights investor confidence in technology-led solutions that address inefficiencies in India’s apparel manufacturing sector.
Addressing fragmentation in apparel production
Founded in 2020 by Abhishek Dua and Shubham Gupta, Showroom B2B offers an integrated, end-to-end platform that spans design, sourcing, manufacturing and logistics for brands, retailers and buying houses. The company connects organised retailers and domestic and international brands with a network of audited manufacturing partners to ensure consistent quality and predictable lead times.
India’s textile and apparel industry has long been fragmented, with frequent issues around inconsistent quality, cost overruns and delayed deliveries. Showroom B2B aims to standardise operations and introduce transparent execution models so enterprises and growing direct-to-consumer brands can scale with greater reliability.
Planned expansion and technology focus
The new capital will be used to expand manufacturing capacity, enhance backend technology and strengthen supply chain infrastructure. A key priority is onboarding more verified factories into the network to increase production throughput while maintaining quality controls.
With fashion cycles shortening and consumers demanding quicker turnarounds, the startup plans to scale operations to serve value retail chains and emerging fashion labels. The founders emphasise a technology-first manufacturing ecosystem that balances design innovation, cost management and timely delivery rather than pursuing volume growth alone.
Sector context and outlook
India remains a major player in textiles and apparel exports, but the expansion of modern retail, growth of homegrown brands and stronger global demand are placing new stresses on supply chains. Digital platforms such as Showroom B2B aim to bring structure and efficiency to the traditionally informal manufacturing landscape.
The $17 million raise signals increasing investor interest in startups digitising conventional industries. With fresh capital and strategic backing, Showroom B2B is positioned to play a larger role in organising India’s apparel manufacturing ecosystem and helping brands achieve predictable, high-quality production.
