Gurugram-based pet care startup Vetic reported a 2.5-fold increase in operating revenue for FY25, reflecting rising demand for organised pet healthcare in urban India. The growth was accompanied by widening losses as the company ramped up expansion, staff costs and marketing to capture market share.
Revenue and business mix
Vetic’s operating revenue rose to about Rs 63 crore in FY25 from Rs 25.5 crore in FY24, driven by stronger consumer adoption of organised pet services and products. The company generates income through product sales and a portfolio of services.
Pet food and accessories made up nearly 46% of revenue, while services — including consultations, grooming, vaccinations and surgeries — accounted for the remainder. Founded in 2022, Vetic has scaled rapidly to more than 40 centres across major cities and says it has served over 100,000 pets.
Rising costs and expanded headcount
Despite robust top-line growth, Vetic’s losses widened to around Rs 66 crore in FY25 from Rs 40.2 crore in FY24. The deterioration reflects heavy investment in site expansion, hiring veterinary and support staff, inventory and higher marketing spend aimed at brand building and customer acquisition.
Employee benefits and material costs were significant contributors to the expense base, while marketing expenses grew sharply as the company sought to accelerate customer traction in a competitive market.
Unit economics and profitability concerns
Unit economics remained under pressure: the company reportedly spent more than Rs 2 to earn every rupee of revenue during the year. Key margins, including EBITDA, stayed negative, indicating that sustained profitability has not yet been achieved.
Outlook: prioritising growth while eyeing efficiency
Vetic’s trajectory mirrors a common strategy among Indian startups that prioritise rapid scaling over near-term profits, supported by investor funding. Going forward, the company’s ability to improve operational efficiency, optimise marketing spend and strengthen unit economics will be critical.
As India’s organised pet care market expands, striking the right balance between aggressive growth and cost control will determine Vetic’s long-term sustainability and competitive positioning.
